Monday, October 10, 2011

Rasmussen: Four Generations of Innovation

Growing ever consistently in popularity, gas lags for heating in vent-free as well as traditionally vented fireplaces are not a new invention. In reality, they have been in existence since the 1950's. As people become more and more aware of more environmentally sound ways of using energy in their homes, the interest in gas logs and different methods of gas heating is also increasing. Wooden logs, however, are becoming obsolete. Why cut down trees for burning, when you can use something reusable?
Rasmussen is a company whose roots go back four generations. Rasmus Rasmussen was a Danish immigrant, and to this country he brought the skills of professional ironworking and blacksmithing. In 1907, he started his business, Rasmussen Iron Works as a retail operation, with a selection of fireplace screens and various fireplace tools. Beyond the ordinary, these were exquisitely designed to offer esthetically pleasing options for their fireplaces. This opened a new channel for development, and also the ability to prove his own entrepreneurial versatility. Eventually the company would expand into areas that included the manufacturing of welded handles that were part of the structures of ships that were used during World War II, producing steel structures for buildings, as well as parts for trucks.
After World War II, the company decided to focus on retail efforts after Rasmus's son, Ted proposed the idea of selling many different types of fireplace products. This shop was opened in the front of the manufacturing location. Included in the items for sale were the inventive gas logs that offered consumers the ability to use a different fuel in their fireplaces, with ultimately better results.
Many customers saw the potential of gas logs, however they were dissuaded by the fake look of the logs. An enormous part of the appeal of wood burning fires are the beautiful natural characteristics, and the beauty of a fire on wooden logs. T.R., Ted’s son saw the capabilities of developing this concept further. Manufacturers scoffed at his ideas, and could not find anyone to create the product he was looking for. So, like any other maverick, he had to create it himself. He went to great lengths to create logs that could withstand the high temperatures of burning gas fires, while still being realistic and giving the look of actual wood. He spared no detail, and designed every crevice, every layer of bark, and even the char marks so that even the most discriminating eye would not be able to tell the difference between his logs and true wood. In addition to the gas logs, T.R. also developed the sand pan burner, which proved to produce the best performing flame in a gas-burning contraption.
T.R.’s son, Rett was also no exception to inheriting a talent for the family business. He has also expanded the business in new directions, while implementing improvements on existing products. He is behind the creation of the Chillbuster heaters, which are an amazing new concept for heating homes. They are run with gas logs, and can be controlled via remote. If you live in a climate where emergency heating sources are a concern, these are an excellent option because they are quite dependable. You do not an electricity source to power them, only propane or natural gas. Furthermore, just like using gas logs, you do no need to worry about the quality of the air because several different safety measures are included, like sensors that keep the oxygen and gas levels monitored.
For four generations Rasmussen has built a solid reputation for always providing their customers with great products they can rely on. They have created a name with products that perform well, and offer convenience and options. From blacksmithing to modern, wood-free fireplaces, they are a brilliant company with incredible roots!

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